According to research, people remember the colour of fresh products as being more saturated than they really are. And when it comes to actually choosing a product, consumer preferences go even further – they want a colour that’s even more saturated than what they remember. The right lighting recipe can optimise presentation and enhance sales.
Bring out the best in fresh food with fresh food LED recipes
Fresh food benefits at a glance
The best presentation
Preserve quality
Poor lighting affects the quality of fresh produce. The right lighting recipe helps keep food fresh longer, which means a longer shelf life and less waste.
Create a memorable experience
Fresh food LED lighting recipes can help make the difference in your fresh food departments by improving both the presentation and quality of your most perishable products.
What’s possible with Fresh food LED lighting recipes
Shoppers know from experience that if food looks good, it will also taste good. Browse through our portfolio of LED recipes that will present your fresh foods in their best light while also helping to minimise waste.
Magnificent Sliced Meat
Research shows that customers prefer meat with a rich, saturated colour. Our fresh food rose LED luminaires have been specially developed with retailers and meat specialists to enhance the redness of meat and slow down discoloration, which means less waste.
The optimum lighting for fresh fish
Because fresh is the growth engine of shops. Whether it is meat or cheese, fruit and vegetables, fish and seafood, fresh continues to draws shoppers into physical shops. It's the fresher food look.
Fruit and vegetables
The fresh food department is where shopper loyalty is forged, and is often the main motivator for a trip to the shops. Fruit and vegetables present specific challenges because they are living tissues.
Rich, creamy cheese
When cheese is exposed to light, the fats begin to oxidise, first altering appearance and then damaging the taste. Our fresh food champagne recipe beautifully displays this delicate foodstuff while also maintaining peak freshness and quality.
Perfect potatoes
Light plays an important role in the greening of potatoes; when stored properly in the dark, no greening occurs. Of course, that’s not possible in a supermarket. Our light recipe can help keep potatoes at their freshest.
Beautiful bread and pastries
There’s nothing like the smell of fresh bread and rolls, still warm from the oven. Lighting can give them even more appeal. Fresh food champagne LED luminaires makes bread look crisp, appetising and impossible to resist.
Cases
EDEKA Hamburg
EDEKA Hamburg has created an enhanced shopping experience by installing LED lighting controlled by Interact Retail software.