Because fresh is the growth engine of shops. Whether it is meat or cheese, fruit and vegetables, fish and seafood, fresh continues to draws shoppers into physical shops. The fresher the food looks, the more attention it gains.
The correct lighting brings out the colours and textures of fresh food, enticing customers to stop and buy. Furthermore, lighting enhances the overall shopping experience and has a positive effect on sales of fresh produce.
The health benefits of fish are driving consumption in Europe:
Given that fish is becoming more important for consumers, supermarkets are responding by making the fresh fish department more relevant and interesting to them. For this reason, good lighting, in combination with temperature control and ice, is key to enhancing the appearance of the fish.
This will increase the lure of the fish and seafood section in supermarkets, and help turn a routine shopping trip into an aesthetically pleasing experience.
Based on market research in Europe, we developed a dedicated spectral tuned Fresh Food LED recipe, called Frost, which translates into:
To optimally light fish and aquaculture products, follow the next five lighting design recommendations for fish displays.
1. Use products with the Philips fresh food LED lighting recipe Frost. This accent lighting recipe enhances presentation of fresh fish on ice.
2. It is recommended that you create an average light level (Eave) of around 750-1000 lux on display. The right amount of light is needed to create a pleasant atmosphere in the fresh fish area and to attract the attention of customers.
3. Assuming a spacing of 1.8 metres between luminaires:
4. Create evenly distributed light without harsh peak illuminances. Uniformity (Emin/Eave) > 0.6.
Therefore, use an oval or wide beam.
